NEHRP Clearinghouse

Title
Community Response to Earthquake Threat in Southern California. Part Two: The Media Response (Chapters Eleven to Thirteen). Part Three: The Organizational Response.
File
PB82111253.pdf
Author(s)
Turner, R. H.; Nigg, J. M.; Paz, D. H.; Young, B. S.
Source
National Science Foundation, Washington, DC. Engineering and Applied Science.; Geological Survey, Reston, VA., January 1980, 422 p.
Abstract
This volume is part of a study investigating individual and community response to earthquake threat in southern California. The overall objective is to provide a basis for understanding community response to earthquake predictions released to the public. This part of the study is directed toward understanding media treatment of earthquake-related news since the announcement in 1978 of the southern California Uplift. It consists of a detailed record of earthquake-related coverage in six newspapers, and includes some television and radio reports, from January 2, 1976 through December 31, 1978. An interpretative section includes a summary analysis of trends and patterns based on an examination of trend-lines for total coverage by the various newspapers. The appendices contain a coding scheme used in the newspaper analysis and a summary of significant events as reported in the monitored press. Governmental and other organizational response, including that of the schools, is given. A booklet on earthquake safety and survival is provided.
Keywords
; Evaluation; Mass media; California; Radio broadcasting; Public opinion; Newsprint; Warning systems; Television broadcasting; Communities; Earthquakes