NEHRP Clearinghouse

Title
Community Response to Earthquake Threat in Southern California. Part Ten: Summary and Recommendations.
File
PB82116617.pdf
Author(s)
Turner, R. H.; Nigg, J. M.; Paz, D. H.; Young, B. S.
Source
National Science Foundation, Washington, DC. Engineering and Applied Science.; Geological Survey, Reston, VA., January 1981, 148 p.
Abstract
This volume summarizes findings and presents recommendations of a study investigating individual and community response to earthquake threat in southern California. The overall objective is to provide a basis for understanding community response to earthquake predictions released to the public. Areas studied include (1) research design; (2) media response; (3) organizational response; (4) public awareness and concern; (5) action response of the public; (6) ethnic and racial differentials; (7) vulnerability zones and earthquake subcultures; (8) grass roots organizations and resistance; and (9) change and stability of the public's response. Recommendations deal with problems involving the media, public awareness, message credibility and comprehensibility, support for public action, and household and individual preferences. Policy recommendations include cultivating realistic public understanding; forming a network of intermediaries; making use of schools; working for vested interests in earthquake safety; establishing a comprehensive approach with population adjustments; and preparing for short-term earthquake warnings.
Keywords
Emergency preparedness; Mass media; Ethnic groups; California; Attitudes; Disaster preparedness; Opinions; Warning systems; Communities; Earthquakes